a. What is your intended goal and why? (3 marks)
My intended goal was to create a blog post that was concise, scannable, and contained valuable information. I followed the F pattern to place my key information in the title, subheads, and the first few words of each paragraph. The purpose of my introductory blog post is to introduce EcoPureGoods without sacrificing any key information. My primary goal was to RESPECT THE READER by giving them the information that they are looking for in easy-to-read chunks, separating paragraphs so that they are no longer than 3-4 lines. I used bullets, bold text and images (royalty free) to introduce EcoPureGoods as a company that uses clean and natural ingredients, to create powerful and safe cleaning products
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
In my first blog post, I am writing for environmentally conscious people who are actively searching for all-natural alternatives to traditional cleaning supplies that contain harmful chemicals. To reach them, I am writing for SEO. By using keywords that my audience will be searching for such as “clean living, eco-friendly, green cleaning, natural cleaning, sustainable living, sustainable products”, I am adding my blog to the search index which will allow it to come up in search engines when people search for those keywords. I am writing for environmentally conscious people searching for all-natural alternatives because I am targeting them at a time when they are already expressing an interest in switching from toxic cleaning products to safer and cleaner alternatives.
b. Who are you writing for and why? (3 marks)
In my first blog post, I am creating an educational and thoughtful experience for the visitors. The readers will gain a sense of trust in my brand as my blog post is authentic and transparent, sharing information about our products down to the ingredients that can be found in them. In my blog post, I even share that most readers will find the ingredients in our products in their own homes. However, I follow up with valuable information on why EcoPureGoods makes eco-friendly cleaning easy and convenient. This makes the experience of the reader educational, while also building trust. By respecting the reader, I provide relevant and easy to digest content that aligns with the fact that, “82% of consumers enjoy reading relevant content from brands.x” With the authentic and informative content on my blog, readers will have a clear understanding of my brand voice and personality.
