Author: Air

c. What is plain language writing for the web and in detail and in your own words, why is it important? (4 Marks)   In my own words, plain English writing for the web is writing copy that the reader can skim, process, and understand as quickly as possible. The online reader doesn’t read, they skim.…

b. What makes plain English writing different? (4 Marks)   Some people might wonder why they should bother writing in plain English. But what makes plain English writing different is that it helps us accomplish SADE (Briscoe, W8 – A – Plain Language Writing (W25).pdf, Slide 14)  SADE stands for:  S – Saves time and money …

1. We spoke about Plain English writing in class. Please answer the following in detail:   a. How would you explain to someone what “Plain English writing” is? (4 Marks)   Based on what we discussed in class, this is how I would explain plain English writing to someone:  Plain English allows readers to understand our message…

Link to blog post: https://blog.ecopuregoods.com/2025/03/05/assignment-2-part-b-question-2/   Yes, the headline was representative of the article. The article begins by stating the reason that these 13 drinks are being cut from Starbucks’ menu, with a percentage that explains that “the company looks to slim down its menu by 30%, speed up operations and boost its profitability”ii, which…

Headline:  “How to Thrive in 2nd Year Advertising in 7 Steps (From a Second Year Student)”  Explanation:   This headline targets first year students and is coming from a second-year student (me) to add credibility. I began this headline using the “how to” strategy, which gives a clear promise of value to the reader because they…

The headline I created for an article about the SCC Advertising Program targeted to local graduating high school students is: “How to Land Your Dream Job (Hint: Graduate from St Clair Advertising)” Provide an overview of the elements missing in the instructions required for this task.  The elements that are missing in the instructions are: The goal / objective…

Three different headlines I have written for the New York Times Cooking article “16 Cheap, Healthy Dinners for When You’re All Out of Ideas” are:  This headline is an effective alternative because it gets the message across in an easily digestible way while also including the number “16” for specificity. The headline starts with the…

Why are headlines so important in web content?  Headlines are extremely important in web content, as discussed in class, as they are the first thing that the user reads and what makes them decide whether or not to click the link. Writing for the web is not a guessing game, it’s a craft that we…

“Today is the last day to order these 13 Starbucks drinks” https://www.cnn.com/2025/03/03/business/starbucks-menu-drinks-eliminated/index.html  A headline that I came across recently and thought was great was “Today is the last day to order these 13 Starbucks drinks” on CNN. First, I thought this headline was great because it follows the 4 U’s that we discussed in class…

 a. What is your intended goal and why? (3 marks)  My intended goal was to create a blog post that was concise, scannable, and contained valuable information. I followed the F pattern to place my key information in the title, subheads, and the first few words of each paragraph. The purpose of my introductory blog…