Assignment #2 – Part B – Question #2

Link to blog post: https://blog.ecopuregoods.com/2025/03/05/assignment-2-part-b-question-2/  

Yes, the headline was representative of the article. The article begins by stating the reason that these 13 drinks are being cut from Starbucks’ menu, with a percentage that explains that “the company looks to slim down its menu by 30%, speed up operations and boost its profitability”ⁱⁱ, which answers a key question that people will have when reading this headline which is “why”. Right off the bat, a crucial question is answered with a simple percentage and also a quote directly from Starbucks which states that the drinks that are being cut “aren’t commonly purchased, can be complex to make, or are like other beverages on our menu” and that cutting them will “help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company”. After giving the reader a clear and easy to digest answer to why these drinks are being cut, the article goes on to list the 13 drinks in bullet points. First, the article reads that 9 of the 13 drinks that are being cut are Frappuccino’s, which are Starbucks signature frozen/blended drinks then lists the nine drinks, followed by a short sentence, “Apart from those, here’s what else being cut:” and then lists the remaining 4 drinks that are being removed from Starbucks’ menu. With this content that is also clear, concise and informative, it shows that the headline is representative of the article and follows the same rule of respecting the reader by providing them with valuable information as clearly and quickly as possible.