Headline:
“How to Thrive in 2nd Year Advertising in 7 Steps (From a Second Year Student)”
Explanation:
This headline targets first year students and is coming from a second-year student (me) to add credibility. I began this headline using the “how to” strategy, which gives a clear promise of value to the reader because they know what they are getting out of reading the article. I used the odd number “7” because numbers add specificity, and the number 7 has been shown to increase click-through rate by 20%. The adjective “thrive” targets the younger generation (Gen-Z mainly) who use this word extensively and associate it with doing well. This is a promise of value and provides something useful to the reader, because it gives them what they want, which is information about how to do well in second year digital classes in this program. This headline promises something of value to the reader and is unique to their specific need, which is to prepare for and learn more about second year digital classes. Learning from someone who has already gone through it (me, a second-year student) adds credibility and value to the claim that the 7 steps within the article will make them thrive.
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