The images I chose to use in my infographic on Natural vs Toxic Cleaners were all chosen because they:
- Represent actual objects, people, or places.
- Simplify complex or abstract ideas.
- Bridge already learned materials with the unfamiliar.
(Briscoe, W9 – C – Importance of Visuals (W25).pdf, slide 19)
First of all, the images I used in this infographic were all found on Unsplash, Pixabay, or Pexels so that I can use them royalty free. They all represent actual objects, people or places, such as the leaf which represents natural ingredients, the mother and her baby, and the zero waste soap bars. Images that represent actual objects, people or places resonate better with viewers as they can relate to the image and can associate it with experience/previous knowledge. For example, when people see the image of a mom kissing her baby, they might think positive/bittersweet experiences of their own babies or moms.
The images I chose simplify complex or abstract ideas by making the concepts easy for viewers to understand. When looking at my infographic, it is quickly understood that the left side represents positivity, safety and health, while the right side represents danger, illness and pollution. The use of green vs red and the images used such as the toxic symbol, the dog at the vet and the landfill help to simplify the overall effects of harmful chemicals found in cleaning products.
Lastly, I chose these specific images because they bridge already learned materials with the unfamiliar. An example of this is that people might not know that using chemical cleaners in the home can cause pets to get extremely sick due to exposure to toxic ingredients. The concept between toxic cleaners and the negative effect on animals is bridged through the images on my infographic.
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