b. What makes plain English writing different? (4 Marks)
Some people might wonder why they should bother writing in plain English. But what makes plain English writing different is that it helps us accomplish SADE (Briscoe, W8 – A – Plain Language Writing (W25).pdf, Slide 14)
SADE stands for:
S – Saves time and money
Everyone A – Appreciates clarity
People won’t D – Dread reading your writing
E – Empowers your readers
S – Plain English writing is different because it helps us save time that we would otherwise spend writing “fluff” that doesn’t actually add any value to the copy, and money because in our industry time is money!
A – Plain English writing is much more appreciated by the reader because they feel respected.
D – Plain English writing is different because our audience wont dread reading our writing, unlike copy that is wordy and confusing
E – Plain English writing empowers our readers because they feel like the understand what they are reading, and they know what to do next! They don’t feel lost or “dumb” for not understanding certain words or “jargon”.
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