The headline I created for an article about the SCC Advertising Program targeted to local graduating high school students is:
“How to Land Your Dream Job (Hint: Graduate from St Clair Advertising)”
Provide an overview of the elements missing in the instructions required for this task.
The elements that are missing in the instructions are:
The goal / objective of the article (Get them to apply to the advertising program? Go to the open house?)
The specific characteristics of the high school graduates (have they shown interest in the advertising program already? Or are they unsure about what program they’re interested in? Are we targeting the parents as well or just the students?)
Explain the headline you created, why, and any other reasons/justifications you need to provide to me for the headline you created. (6 Marks)
Headline:
“How to Land Your Dream Job in 3 Years (Hint: Graduate from St Clair Advertising)”
Explanation:
Given that there were elements missing in the instructions required for the question, I decided to target the needs of the students as well as their parents when searching for possible college programs. One of the number one things that students as well as parents consider when looking for college programs is job prospects after graduation. This headline is effective because it follows the four U’s and promises something to the reader. First of all, this headline is unique because it is unique and a bit “whacky” which as we discussed in class should be done when possible, to add a memorability and click-ability aspect to our headline because it stands out from competitors. It is ultra specific by specifying the key benefit of graduation from St Clair’s Advertising program, which is a dream job. It is also ultra-specific because it includes “in 3 years” which adds a tangible number and timeline to get the “dream job” in advertising. It conveys a sense of urgency with the “in three years” because it makes people feel like they need to take action to start the journey. The “hint” is an inside scoop into what the article will be going into further detail about. This persuades readers to want to learn more and further investigate St Clair’s advertising program through the article. Lastly, this article provides something useful by promising the readers knowledge on how to get their dream job in advertising, which for many high school graduates is the next big goal they are going after in life.
Leave a Reply